About

I partner with product leaders and executive teams to turn complex business challenges into clear product direction and trusted experiences across SaaS, FinTech, Healthcare, and AI-driven systems.

U.S.-based and available for remote roles nationwide, I've spent my career working where ambiguity meets scale, setting the vision, aligning teams, and carrying the work through to production.

Here is what you can rely on me for:

• Own the outcome. I set direction, craft the experience, and follow it all the way to production. I know when something isn't right, and I can name the reason before any research says so.
• Simplify the complex. I turn business goals, user needs, and complex data into intuitive products that reduce churn and get users onboard faster. I talk to users directly and let their contradictions reshape my thinking.
• Build for the long term. I architect 0-to-1 visions and scalable design systems that cut development cycles, most recently reducing launch cycles from 3 months to 3 weeks. I optimise existing systems as much as I build new ones.
• De-risk the unknown. I navigate multi-stakeholder environments and strict regulatory frameworks so you can innovate without breaking things. I've built where the brief was incomplete and the roadmap was a guess. I ship, learn, and iterate.
• AI as infrastructure. I set the boundaries AI generates within, then validate the output. I use AI to compress concept-to-test cycles from weeks to days and design interfaces users actually trust, where consistency and reliability matter as much as innovation.