About

I partner with product leaders and executive teams to design and scale complex products, particularly in SaaS, FinTech, Healthcare, and AI-driven systems.

Based in Washington DC, I've spent my career working where ambiguity meets scale. I don't wait for requirements to come from someone else. I define the vision and see it through to production.

Here is what you can rely on me for:

• Own the outcome. I set direction, craft the experience, and follow it all the way to production. I know when something isn't right, and I can name the reason before any research says so.
• Simplify the complex. I turn business goals, user needs, and complex data into intuitive products that reduce churn and get users onboard faster. I talk to users directly and let their contradictions reshape my thinking.
• Build for the long term. I architect 0-to-1 visions and scalable design systems that cut development cycles, most recently reducing launch cycles from 3 months to 3 weeks. I optimise existing systems as much as I build new ones.
• De-risk the unknown. I navigate multi-stakeholder environments and strict regulatory frameworks so you can innovate without breaking things. I've built where the brief was incomplete and the roadmap was a guess. I ship, learn, and iterate.
• AI as infrastructure. I set the boundaries AI generates within, then validate the output. I use AI to compress concept-to-test cycles from weeks to days and design interfaces users actually trust, where consistency and reliability matter as much as innovation.